Targeted advertising:
In simple terms, a key tool for your business. it is basically advertising on platforms: Facebook and Instagram, TikTok and others.
Targeted advertising is not just a term in the marketing world. It's like a magic wand that allows your business to precisely target your adverts to your audience.
Let's take a look at this key tool using plain language and clear examples.
What is Targeted Advertising?
Targeted advertising is a way to show your ads to the people who are most interested in your product or service.
Instead of advertising everywhere and to everyone, you target your advertising efforts only to specific people.
How does it work?
Let's say you sell stylish sneakers. Instead of advertising them to everyone onthe Internet, you can specify that your ads should be seen by people aged 18 to30, who are interested in sports and fashion. In this way, you are targetingexactly your target audience.
Advantages of Targeted Advertising
Efficiency:
You spend your budget only on those who are likely to become your customers.
Personalisation:
You can customise your adverts for the specific interests and characteristics of your target audience.
Budget saving:
Your advertising funds are not wasted, they work to attract those who are really interested.
Real-world example
Let's say you own an online cosmetics store. Instead of general advertising,choose to target young women aged 18 to 25 who are interested in beauty andself-care.
This way, your ads will reach those who are likely to buy your products.
Targeted advertising is an individual approach to advertising strategy. With this tool, you can address your audience exactly the way you want, exactly theway you want it to be. It is not only effective but also economical for your advertising budget, ensuring maximum impact from every centspent on advertising.
